Finding an Iberian ham that really meets all the conditions that make it excellent is complicated. With artificial intelligence, the same thing happens. It is difficult to find ias that really meet the objectives set by IT departments. However, despite all the banality that surrounds artificial intelligence, it is always possible to find that Iberian that satisfies the most demanding palate. And Salesforce’s artificial intelligence is one of them.

The multinational CRM has been working on artificial intelligence for years. Long before it became a kind of commodity that could be found on the shelves of any low-cost supermarket. Long before AI became a white brand. And in that experience it is where you can see the delicate taste of the artificial intelligence of Salesforce as it has been seen in itsGentforce World Tour held in Madrid.

The multinational is not that he has developed an artificial intelligence. It has a wide range of flavors and varieties, adapted to the specific needs of each client. It is not surprising that entities such as Caixa Bank, Pikolin or Illussion fully trust Salesforce. The company offers value and quality, not a mere Iberian crossing with a duroc race fed based on feed. And the market that is opened is huge.

And as Enrique Polo, Country Manager of Salesforce in Spain said, “at this time, more than 41% of the tasks performed by workers are still repetitive or of little added value.” And it is precisely, in that wide percentage where Salesforce has a great -value vein to continue expanding the benefits of its product: a great quality Iberian that responds to the little Iberian name of agentforce.

Agentforce is a platform of artificial intelligence agents in which more than 50 clients from various sectors and all the company sizes that see in that solution the possibility of automation of functions, expedite processes and provide value to the business trust. It is a real innovation and that meets what it promises.

This is possible because Agentforce is the result of 26 years of innovation to which a multitude of functionalities based on generative, such as answering an email to the client or managing a client’s mortgage without the need for human intervention has been incorporated. And all this, as Polo said during the meeting, “with very important advantages such as a short deployment time with high reliability, with the assurance that the data will always be protected because they remain in Salesforce and with a tremendously open character because our AI is integrated with other platforms.”

Enrique Polo, Salesforce Country Manager

Not only data, but also metadata

One of the keys of Salesforce agents are found in the data. And this is one of the differences between the white brand of other companies and the premium product of Salesforce: while most IAS work on the company’s data, the agentforce also do so on metadata, so that the effectiveness of the AI ​​of Salesforce is much greater.

During the event, all the characteristics and novelties of agentforce have been presented, a solution that is in continuous evolution. Salesforce stressed that, when combining professionals and agents, it is essential to have an AI that offers precise results. Hence the importance of having a good data strategy. Salesforce’s proposal is to combine agentforce’s power with the capacity of Salesforce Data Cloud to help companies extract the maximum performance of their clients’ data and operations. All this combined with the Customer 360 platform, which includes sales solutions, marketing, service, commerce, data analytics, platform and much more.

The event has had more than 50 different sessions organized by different product lines and industries. Thus, sessions dedicated to the impact of agentforce have been developed on banking, retail, utilities, engineering and construction, insurance, consumer products, Travel & Hospitality, professional services, health, public sector and industry. Due to solutions, Data Cloud, Service, Sales, Platform, Marketing & Commerce, Tableau and Mulasesoft have been developed. In addition, more than 40 demonstrations have been made in the different sessions and in the Keynote.