Lifey has announced that Samoa Industrial is using the Liferay DXP platform to unify its digital strategy internationally, modernizing its online presence and optimizing the customer experience.
Samoa Industrial has experienced constant growth since its foundation in Gijón in 1958, diversifying its product portfolio to cover sectors such as automotive, hydrocarbons and printing. This expansion, initiated in 1993, has led the company to establish a global presence in more than 110 countries through subsidiaries and distributors.
Currently, Samoa Industrial offers a wide range of solutions, from vehicle lubrication and maintenance equipment to pneumatic pumps for hydrocarbons and paint spray systems, including innovative technologies for fluid stock management and electronic equipment control.
“With Lifey DXP, Samoa Industrial has unified its international digital presence, laying the basis for integrating electronic commerce functionalities and customer management into a single platform. This comprehensive transformation consolidates our commitment to innovation and feels the foundations for continuing to grow,” said Alberto González-Mratiel, director of Global Marketing of Samoa Industrial.
The management of this wide range of products and services in the different countries required a unified and flexible digital experience platform that also allowed to offer a customer experience consisting of all markets. The Ti and Marketing teams of Samoa Industrial selected Lifey Dxp to deal with this challenge. In the implementation they had the expertise and the knowledge of the Izertis technology consultant, PARTNER DE LIFERAY.
The implementation of Liferay DXP has digitally transformed Samoa Industrial, modernizing its online presence and generating a significant impact on its global digital strategy. For customers, the platform has optimized the organization of products, presenting them in an intuitive structure that facilitates conversion.
Navigation and information search have been simplified, while the user experience for distributors, sales personnel and final customers has been enriched with metadata, detailed categorizations and access to relevant documentation for each product. This transparency, which includes complete information on technical specifications, certifications and manuals, provides users with the necessary tools to make purchase decisions with confidence.
Thanks to Lifey DXP as a digital experience platform, the website and its mobile version allows Samoa Industrial to provide precise and timely information, including notifications
Internally, the platform has improved flexibility and efficiency in product management. The possibility of integration with ERP and process automation has increased productivity, expediting the edition, publication and creation of content, including landing pages for special campaigns and product launches.
“We are delighted to see how Samoa Industrial has transformed its digital presence with the Dxp platform of Lifefey,” says Beatriz Escobar, Liafefey sales director. “Our Open Source nature facilitates interoperability and adaptability to any technological environment facilitating our integration into any system,” he adds.
