The launch of Deepseek-R1, an advanced artificial intelligence tool, generated a great stir in the digital world. The platform, which promised to revolutionize the way users interact with AI, managed to capture millions of people in their early days. However, the recent Semrush data reveals a history of ephemeral interest and a significant fall in its popularity.
On January 28, 2025, Depseek reached an impressive peak of 1.5 million daily visits in Spain, consolidating itself as one of the most prominent AI releases of the year. This initial success seemed to predict a promising future for the platform. However, only five days later, on February 2, daily visits collapsed to 364,900, which represents a 75%reduction. This abrupt fall raises questions about Deepseek’s ability to maintain the interest of users in the long term.
Globally, the trend was similar. Deepseek reached a maximum of 49.7 million visits in January, but this figure also experienced a considerable decrease, touching the threshold of 20 million. These data suggest that, although the tool managed to capture the initial attention of a global audience, he could not hold that interest over time.
Deepseek records an initial peak of 1.5 million visits in Spain, but the figure falls dramatically a few days later
In contrast, Chatgpt, another artificial intelligence tool, has demonstrated greater user retention. In Spain, Chatgpt maintains constant traffic of between 2 and 4 million daily visits. This stability is attributed to the familiarity of the users with the platform and its consolidated base, which allows it to maintain a constant flow of visits.
“Deepseek’s case shows how a launch can quickly capture attention, but also how the familiarity of users with platforms such as Chatgpt plays a crucial role in retention. Although 1.5 million daily visits in Spain reflect a promising initial interest, the fall to 364 thousand in just five days suggests that users are prioritizing tools already consolidated in the market ”, Fernando Angulo, Senior Marketer Research by Semrush.
Deepseek in Spain
The comparison between Depseek and Chatgpt highlights the importance of retention of users in the success of an artificial intelligence tool. While Depseek achieved a significant initial impact, its inability to maintain users’ interest suggests that it still has challenges to overcome. On the other hand, ChatGPT has shown that a loyal and constant user base is crucial for long -term success.
The Deepseek case also highlights the volatility of the artificial intelligence market. The tools and platforms should not only attract users, but also to offer a sustained value that maintains their interest. The fall in Depseek visits could be due to several factors, such as the lack of attractive functionalities, usability problems or the competence of other more established tools.
For Deepseek, the challenge is now to analyze the causes of this fall and develop strategies to recover and maintain its users. This could imply improvements in the user interface, the incorporation of new functionalities or greater investment in marketing and promotion.
