Salesforce has announced the launch of Agentforce for consumer goods, an innovative library of preconfigured capacities and actions for AI agents. With this new tool, customer service, sales and field services can automate routine tasks, optimize operations and improve the service offered to consumers.
Designed for a context of great economic volatility and growing demands in supply chains, Agentforce provides consumer goods brands for a digital work force that promises to strengthen its competitiveness. According to Salesforce, brands can create agents capable of automatically performing tasks such as the preparation of account summaries or the programming of shops to stores.
Now, more than ever, consumer goods companies need to collect and apply real -time knowledge to remain relevant and profitable. In fact, the company reveals that 32% of the sector’s executives have already fully integrated the generative AI in its operations, while another 34% is expanding its use in different areas of the organization.
Salesforce presents agentforce for consumer goods, to help companies in the IA agents
The next step goes through the adoption of AI agents capable of understanding the context and responding to consultations autonomously, without the need for human intervention. These agents allow automating routine tasks such as product recommendations or incident resolution, releasing employees to focus on more value activities.
Agentforce: AI platform
Among the main functionalities of agentforce, they include:
- Customer service: Instant access to relevant information about customer accounts, products sold, regulatory compliance and transaction history, expediting the efforts and improving customer experience.
- Tele -sell: Product recommendations, generation of sales arguments and detection of applicable discounts, which allows commercials to focus more on the relationship with the client than on administrative tasks.
- Visit management: Automation of the planning of visits to stores, assigning delivery routes based on inventories, schedules and priorities, thus optimizing logistics.
- Proactive maintenance of assets: Automatic creation of state reports, budgets and work orders, allowing equipment to anticipate possible incidents.
- Sales Agreement Management: Early detection of deviations in the performance of accounts and automatic generation of action plans to improve commercial results.
