Artificial intelligence will be consolidated in 2026 as one of the most transformative technologies in the business landscape, marking a turning point in the way organizations make decisions, optimize processes and design their business models.
In this context, Getronics is reinforcing its commitment to AI as one of the fundamental pillars of its technological strategy for this year, placing it at the center of its value proposition to accompany companies in increasingly complex and changing environments.
Based on its Clarity in Complexity vision, Getronics highlights that AI has ceased to be a promise and has become a strategic enabler, capable of providing clarity, agility and predictive capacity to business processes, as long as its adoption is aligned with correct data management, solid governance and a training strategy that guarantees cultural adoption and ethical use by people.
AI as a driver of clearer and more strategic decisions
In 2026, the true value of artificial intelligence lies not only in automation, but in its ability to help organizations interpret large volumes of information and turn them into actionable decisions. AI is positioned as a key ally to reduce uncertainty, anticipate scenarios and improve operational efficiency in critical sectors.
“In 2026, artificial intelligence is already a strategic axis that drives competitiveness and adaptation to change. At Getronics we conceive it as a key tool to provide clarity, anticipate risks and generate sustainable advantages,” says Marc García, director of Business Development at Getronics.
For the company, the challenge is not only technological, but strategic: integrating AI in a transversal, ethical and results-oriented way, ensuring that this technology amplifies human judgment and provides real impact to the business.
In 2026, artificial intelligence drives a transversal transformation in key sectors: in tourism, it facilitates hyper-personalized experiences and more efficient management; in healthcare, it reinforces the diagnosis and frees up time for the patient; in finance, it improves risk management and data sovereignty; in industry, it enhances intelligent automation and operational resilience; and in the public sector, it allows more proactive, personalized and citizen-focused services.
Artificial intelligence, the central axis of Getronics’ strategy in 2026
The company places this tool at the center of its technological roadmap, promoting an approach that combines AI, data, automation and governance. The company is committed to responsible adoption aligned with the business objectives of its clients, integrating AI into critical processes to generate sustainable value.
A competitive advantage beyond technology
In an environment marked by uncertainty and constant change, the difference in 2026 will not be in who adopts artificial intelligence first, but in who knows how to integrate it strategically and effectively, under a governance framework that guarantees that the technology is scalable, secure and legally sustainable over time.
“The difference will not be in adopting AI sooner, but in integrating it with strategy, good data governance and an ethical approach. Our commitment is to accompany organizations to generate a real and measurable impact on the business,” concludes Marc García.
