Giesecke+Devrient (G+D) has taken a step forward in the personalization of banking services with the integration of generative artificial intelligence and advanced analytical abilities in its solution Card Designer convention. This tool, which is exhibited these days at the Money 20/20 Europe in Amsterdam, allows users to design their own payment cards from the bank’s app, all guaranteeing regulatory compliance in real time.
The solution is based on a specifically trained AI model to interpret the user’s instructions, identify the context and analyze the emotional tone of applications. From that information, the system generates personalized images and submits them to double validation: first through a content filter that detects not allowed material, and then through a regulatory compliance engine that even reviews copyright.
“For many consumers, payment cards represent more than a safe transaction method, are an extension of their identity and lifestyle. Thanks to our advanced abilities of AI, we give banks the power to offer truly distinctive and personalized experiences with their cards,” says Eric Megret-Ddorne, director of G+D card card issues.
The company presents in Money 20/20 Europe its new tool promoted by artificial intelligence, which allows users to create custom designs complying with the financial sector regulations
Generative, on bank cards
The solution acts as an intelligent control system that, according to the generated content, decides between three ways: to approve directly, mark for review or reject. In case of rejection, the system automatically proposes visual alternatives that respect bank policies, thus facilitating a fluid experience for the user.
The tool also responds to the specific needs of different geographies. Christopher von Mitschke-Collande, director of digital solutions of G+D for Asia-Pacific, points out that “in Asia, the individualized payment card design is very popular both among banks and among consumers.” According to him, this improved functionality “will also be adopted in other regions” thanks to its safe and adaptable approach.
Live demonstration
G+D will show these new capabilities in your stand in Money 20/20 Europe, which is celebrated from June 3 to 5. The company is confident that this innovation will mark a turning point in how banks use AI, not only as a fraud prevention tool, but as a engine of creative and personalized experiences for their clients.
