Adobe has unveiled its annual creative trends report for 2025, highlighting how creators are responding to the need for escapism and reality. This year, the trends reflect a balance between the imaginative and the real, offering a unique vision of the future of design and creativity.
Creative Trends for 2025
Adobe’s creative trends for 2025 show a constantly evolving landscape, where technology and creativity intertwine to deliver unique and memorable experiences. By exploring these new trends and incorporating elements of them into their projects, creators can more effectively connect with their audiences, offering content that is not only visually appealing, but also emotionally resonant:
- Fantastic Frontiers: Exploring Magical Worlds. One of the most notable trends is “Fantastic Frontiers”, which invites the public to immerse themselves in magical and unexplored worlds. This trend merges technology and culture, creating imaginative and surreal visual effects that reflect our desire for escape. Generative artificial intelligence is revolutionizing creativity, allowing artists to make the extraordinary possible. This approach is not only seen in traditional commercial projects, but also in AI-generated content, fueling consumers’ appetite for dreamlike and fantastical images.
- Carefree and Laughter: The Power of Humor. Humor continues to be a powerful tool in the media. The “Carefree and Laughter” trend highlights how brands are using humor to make content more engaging and memorable. At the 2023 Cannes Film Festival, 52% of winning films were comedies, underscoring the universal appeal of humor. Brands are finding that memes and other funny messages are shared more frequently than serious messages on social platforms, helping to make more personal connections with consumers.
These are Adobe’s announcements about its forecast annual creative trends for next 2025
- Time Travel: A Fusion of Past and Future. With the rise of the space economy, which is estimated to reach $1 trillion in annual revenue by 2040, the “Time Travel” trend combines futuristic components with vintage and historical elements. Inspired by styles from bygone eras such as ancient Rome and the 1970s, this trend creates an aesthetic that is both nostalgic and fresh. Generative AI has facilitated experimentation and the combination of elements from different eras, even capturing the attention of Generation Z, which shows a growing interest in a past that they did not experience firsthand.
- Immersive Appeal: Multisensory Experiences. As we spend more time in front of screens, the demand for multi-sensory experiences increases. The “Immersive Engagement” trend offers a powerful solution by creating interactions that spark joy and wonder. From immersive art installations to theme parks and experiential shopping, this trend goes beyond the visual to involve touch, sound, and even smell. Brands are using “world-building” strategies to transport us into their fully developed universes, such as the Barbie marketing phenomenon, which included a blockbuster movie and a series of themed experiences.
