The pressure felt by CMOS for generating immediate results is increasingly high. According to a global study by Team Lewis, about the concerns and trends of marketing leaders at world level, 42% of respondents mention the increase in income as their greatest concern, while 22% fight to demonstrate the ROI in a Increasing competition environment. On the other hand, 19% highlight as a challenge the budget limitations to guarantee a constant flow of qualified leads.
The current competitive environment is promoting CMOS to adopt more aggressive and innovative strategies. Artificial intelligence (AI) is increasing 32% have done so systematically.
Among the most common uses of AI in marketing are the personalization of experiences, ads optimization, content creation and predictive data analysis. The benefits of AI are clear: 82% of the CMOS ensure that the AI improves the efficiency of the equipment, 60% believe that optimizes the user experience, and 52% consider that it offers a competitive advantage.
52% of CMOS already use AI tools to customize interactions, analysis and optimize data
However, the report also indicates challenges related to the implementation of AI, such as the insufficient preparation of marketing leaders or concern for the security and complexity of integration.
Key factors for 2025: the pressure of the CMOS
45% of the CMOS considers the customer experience fundamental, recognizing that it improves the conversion rate and long -term loyalty. In addition, 40% already develop content strategies to attract and nurture customers during the purchase cycle, offering valuable and relevant content. Other key points indicated to improve customer experience are personalized interactions and consistency at all contact points.
The measurement and kpis are presented as fundamental pillars for 84% of the CMOS, which recognizes that it monitors more metric than ever, highlighting indicators such as the return of marketing investment, the cost of acquisition of customers or the generation of Leads. On the other hand, 22% Consider that measurement and analysis are the most important skills for marketing professionals.
Facing the coming months, CMOS consider more pressure factors; Measure the ROI immediately (17%), the rapid advance of technology (32%), and content saturation (31%).
With regard to investment in social casusas and non -profit organizations, 53% of the CMOS plans to maintain it, while only 28% anticipates an increase by 2025.