Bangalore-based community management startup Threado has raised $3.1 million in funding led by Vertex Ventures Southeast Asia and India. Gemba Capital, Speciale Invest and PointOne Capital also participated in the funding round.
Prominent angel investors including Deepinder Goyal, founder and chief executive officer (CEO) of Zomato, Pankaj Chaddah, Co-founder of Mindhouse and Zomato, Krish Subramanian and Rajaraman Santhanam, co-founders of Chargebee, and others have invested in the startup.
The company plans to use the funding to strengthen its team, double its product and accelerate traction in the North American market.
Threado was founded in 2020 by Pramod Rao, a former executive at Zomato, and Abhishek Nalin. Threado gives businesses and creators a dashboard to manage their online communities on Slack, Discord, Discourse, Twitter or GitHub.
It claims to be used by over 200 communities such as On Deck, Glide Apps, StartUp Grind, Ultrahuman, Appsmith, Rocketlane, Scaler Academy and Fam Pay and more. Over the next 12 months, the startup plans to grow its customer base to 3,000 community-led companies.
Pramod Rao, Founder of Threado, said, “In a world where products are commoditized, building community is a key differentiator. But building and scaling a community is hard. Our goal is to make it easier for businesses to communicate with their customers and grow through the power of community.”
Piyush Kharbanda, General Partner of Vertex Ventures Southeast Asia & India, said, “The role of community has changed in today’s world and will impact how organizations grow and sustain. Companies that embrace communities as a fundamental way to reach current and potential customers, and the team’s ability to execute on our investment in Threado.”