When Elon Musk became the company’s CEO, he instructed staff to raise the price of Twitter Blue, an optional $4.99 monthly subscription that grants verified users access to more services. The new Twitter Blue subscription, which provides verified users with a blue tick on the social media platform, will cost $19.99, according to The Verge.
The change occurs as the “Chief Twit” urges the microblogging website to increase subscription revenue. Additionally, verified users would have 90 days to join the new plan before their blue checkmark was removed. Additionally, Verge noted that Twitter staff working on the project on Sunday were informed that they might lose their jobs if the feature wasn’t released by November 7 as promised.
He tweeted on Sunday that “The whole verification process is being revamped right now.” Currently, the US, Canada, Australia, and New Zealand are the only countries where Twitter Blue is in use.
Musk dismissed some of Twitter’s senior executives last week, after purchasing the social media platform for $44 billion. These executives included CEO Parag Agrawal, legal executive Vijaya Gadde, Chief Financial Officer Ned Segal, and General Counsel Sean Edgett.
According to The New York Times, Musk has “planned to begin laying off workers” at Twitter as soon as on Saturday. Citing people with knowledge of the situation, the report said that some managers were asked to “draw up lists of employees to cut.”
Along with plans to reinstate banned accounts, including that of former US President Donald Trump, Musk held a poll on Monday to reinstate Vine—a short Twitter video offering that debuted in 2012.