InCred Capital acquires Orowealth to enter retail Wealth-tech; launches InCred Money

InCred Capital

InCred Capital is set to enter the retail wealth-tech industry with the launch of ‘InCred Money’. InCred Money has been launched with the acquisition of Orowealth in an all-cash deal, pending necessary clearances.

The acquisition brings AuM of INR 1,100+ Cr, a robust technology platform, and an experienced team to InCred Money. Vijay Kuppa, the co-founder of Orowealth, will lead InCred Money as the CEO going forward.

Orowealth is a leading retail-focused digital investment platform that helps retail investors diversify their portfolio by providing access to niche, low-ticket investment opportunities, which were historically available only to HNIs/ UHNIs and Corporates. This is in addition to traditional investment avenues including mutual funds and fixed deposits, which are a part of Orowealth’s offerings.

This will be InCred Capital’s second pillar in the fast-growing Indian wealth market, following its previous success in the Ultra / High Net Worth segment under the InCred Wealth brand.

InCred Wealth has seen tremendous growth since its launch, becoming one of the fastest-growing wealth management firms in the country and achieving a milestone of INR 15,000 Cr in Assets under Management (AuM) within 2 years, driven by a team of 100+ Private Bankers. With the launch of InCred Money, InCred Capital will now plant its flag in the mass-affluent and retail space.

The InCred Group will aim to provide InCred Money with access to its full suite of product capabilities. InCred Money will also develop a B2B2C offering by leveraging technology to effectively integrate a wide network of Independent Financial Advisors (IFA) across the country, giving them the ability to tap into the class-leading products and solutions for the benefit of their end customers.

Bhupinder Singh, Founder and Group CEO of InCred Group, said “In the next decade, the democratization of investment opportunities covering the Mass Affluent and Retail segments will be driven by digital platforms that unlock access to non-traditional assets for investors as well as their advisors. This will help to create a new market worth tens of billions in AUM. With the launch of the InCred Money platform, we are committed to offering best-in-class products to these rapidly evolving customer segments in keeping with our vision to meet the financial needs of every Indian family.”

Commenting on the transaction, Vijay Kuppa, Co-founder of Orowealth, said, “There is a growing demand for non-traditional investment assets from Mass Affluent and Retail investors due to rising income levels and greater awareness. We are addressing this massive demand by putting together a suite of carefully curated products and solutions. I am excited to be joining the InCred Group and leading a key pillar of their overall strategy. I am confident that InCred Money will play a crucial role in making investments easy, trustworthy, and lucrative for the end investor”

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